In todayâs fast-paced digital era, **digital marketing** is no longer an optionâit's a necessity. Whether you run a startup in London, a mid-sized business in Toronto, or an eCommerce store in New York, digital marketing is the key to growing your audience and increasing revenue.
What is Digital Marketing?
**Digital marketing** refers to the use of online platforms and technologies to promote products or services. It involves various strategies including search engine optimization (SEO), social media marketing (SMM), pay-per-click (PPC), email marketing, content marketing, and more.